Job Description
Our client, a rapidly expanding e-commerce company, is looking for a Digital Marketing Manager to drive customer acquisition and brand awareness initiatives. This position will oversee multi-channel digital campaigns including paid search, social media, email marketing, and content strategy. The company has achieved year-over-year revenue growth of 150% and is positioned to become a category leader in their niche market.
The marketing team operates in a data-driven environment where testing, optimization, and performance analytics guide decision-making. This role requires both strategic thinking and hands-on execution across various digital platforms. The ideal candidate will balance creative campaign development with rigorous measurement of ROI and key performance indicators.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple channels
- Manage paid advertising campaigns on Google Ads, Facebook, Instagram, and other platforms
- Analyze campaign performance metrics and optimize spend allocation for maximum ROI
- Lead email marketing initiatives including segmentation, automation, and A/B testing
- Collaborate with creative team to produce engaging content and visual assets
- Monitor industry trends and competitor activities to identify new opportunities
- Manage marketing budget of $500K+ and provide regular reporting to senior leadership
- Oversee relationships with external agencies and marketing technology vendors
- Implement conversion rate optimization strategies to improve customer acquisition costs
Requirements
- 4+ years of digital marketing experience with proven track record of results
- Strong expertise in Google Ads, Facebook Ads Manager, and paid social platforms
- Proficiency with marketing analytics tools including Google Analytics and data visualization software
- Experience managing monthly advertising budgets exceeding $50K
- Demonstrated ability to develop data-driven marketing strategies and measure performance
- Excellent copywriting skills and understanding of conversion-focused messaging
- Familiarity with email marketing platforms such as Klaviyo, Mailchimp, or HubSpot
- Bachelor's degree in Marketing, Business, or related field
- Strong project management abilities and experience leading cross-functional initiatives
Benefits
- Fully remote position with flexibility to work from anywhere in the US
- Unlimited PTO policy with encouraged minimum of 3 weeks annually
- Company-sponsored health insurance with 80% premium coverage
- Annual performance bonuses up to 20% of base salary
- $1,500 annual professional development allowance
- Monthly stipend for home internet and phone expenses
- Latest MacBook Pro and equipment provided
- Stock option grants with quarterly vesting schedule
- Quarterly team retreats in exciting locations
Job Type: Full-Time | Work Type: Remote | Industry: Marketing & Advertising | Experience: Mid-Senior
Job Tags
Full time, Remote work,