Job Description
The PR Executive will help to drive planning and execution of PR and influencer activity across the UK & Ireland. Leading day-to-day PR tasks, campaign delivery & be in charge of reporting within the team (with the support of a PR Intern). The role will help to drive & boost awareness, EMV, rankings for Givenchy in the UK.
Job responsabilities
MAIN RESPONSIBILITIES
LEADERSHIP:
Line manage and mentor the PR Intern, ensuring effective delegation, upskilling, and delivery of team objectives.
Act as the day-to-day lead for our external PR agency, managing daily workflows and ensuring alignment with brand priorities and expectations.
Be the UK PR champion & main contact for Global PR teams – ensuring the vision of Global teams is blended effectively with local objectives.
Collaborate cross-functionally with internal teams (e.g. Marketing, Commercial, Education) to help deliver PR activations for key launches & working with key retailers
KPIs: UK strategy set with external PR Agency & General Manager. Internal departments aligned behind strategies
CAMPAIGN PLANNING.
With the General Manager, help to drive the external PR agency to deliver outstanding PR results & reach EMV targets
Ensure global guidelines, press releases & all relevant material is supplied to agency in timely manner to ensure launch PR plans are complete
Support the external PR agency in the planning and execution of novelty PR and influencer strategies, ensuring alignment with brand objectives across paid & earned channels
Coordinate all aspects of novelty seeding, including talent identification, briefing, content approvals, and performance tracking (with PR intern & external PR agency)
Oversee the reporting process to deliver accurate and timely influencer and PR reports – including weekly updates, monthly summaries, and campaign wrap-ups.
KPIs: PR Plans in place for each launch with Appropriate investment secured, both internally and externally to meet targets set.
INFLUENCER ENGAGEMENT:
Work with marketing & external PR agency where necessary to facilitate brand events– from concept through to guest list development, logistics, on-site management, and post-event wrap-up.
Build and maintain strong organic relationships with key influencers, identifying and nurturing long-term brand advocates.
Leverage influencer tracking platforms to monitor campaign performance, optimise influencer partnerships, and identify new talent.
Drive brand visibility and influencer engagement through both proactive outreach and reactive opportunities.
KPIs: Achievement of EMV & clippings targets:
Profile
Strong understanding of influencer marketing
Excellent project and event management skills
Ability to lead agencies and coordinate multiple stakeholders
Strategic thinker with a data-driven mindset and attention to detail
Highly organised with ability to manage multiple projects simultaneously
Confident communicator and relationship-builder
Strong understanding of social media platforms (TikTok, Instagram, YouTube, etc.)
Skilled in influencer tracking tools
Profile:
4+ years of experience in influencer marketing and PR – ideally in beauty
Someone currently operating at Exec level
Proven experience leading influencer campaigns
Proven experience in planning and executing press/influencer events
Strong existing knowledge of the influencer landscape and industry trends
Comfortable working in a fast-paced, dynamic environment
Additional information
POSITION WITHIN THE ORGANISATION
Reports To: General Manager
Direct Reports: 1 PR Intern
Internal:
#J-18808-Ljbffr Inside Lvmh
Job Tags
Internship, Local area,